SPORTS

Live billboards will display your Final Four tweets

Dana Hunsinger Benbow
dana.benbow@indystar.com
sdfsd

Twitter followers. Who needs them?

You can have an entire city -- and beyond -- checking out your Final Four tweets. A mass audience hanging on every 140-character pontification you pose about the NCAA tournament.

Four monstrous digital billboards will come into play during this weekend's Final Four around Indy -- displaying real-time scores of games and streaming live tweets from fans who use the hashtag #BillboardBrackets.

Other billboards will be up and running in Durham, N.C., Lansing, Mich., Lexington, Ky., and Madison, Wis. -- all stomping grounds of Final Four teams Duke, Michigan State, Kentucky and Wisconsin.

Lamar Advertising, the company behind the billboards, is encouraging fans to tweet away. Who doesn't like to have a little clout?

Of course, the tweet portion of the billboards is just part of the their purpose. Lamar is also hoping to keep those driving around and unable to attend the games up to date on the scores.

In Indy, the billboards will be in high profile locations, including one on East 82nd Street by Castleton Square Mall, two off of I-69 by Hamilton Town Center and one in Zionsville off of I-65.

Webcam shots from the digital billboards will be posted in a #BillboardBrackets photo album on Lamar's Facebook page, so people can see their tweets running on the billboards.

Follow Dana Benbow on Twitter: @DanaBenbow.