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BUSINESS

McDonald's to start all-day breakfast nationally Oct. 6

Aamer Madhani
USA TODAY
McDonald's announced Tuesday that it will begin sales of all-day breakfast throughout the U.S. on Oct. 6.

The long wait for McDonald's breakfast lovers is almost over.

Company officials announced Tuesday that they will begin serving breakfast all-day nationally on Oct. 6. Franchisees approved the move in a vote Tuesday, according to McDonald's spokeswoman Heidi Barker.

McDonald's has been testing all-day breakfast in select markets for several months after hearing for years from customers that they wanted to be able to get an Egg McMuffin no matter the time of day.

The company, however, had long resisted expanding the availability of breakfast out of concern that restaurant operators just don't have enough grill space to do breakfast and lunch items simultaneously.

In July, McDonald’s told its franchisees to prepare for a nationwide rollout of the all-day breakfast menu this fall, but company executives insist they have not settled on whether it’s feasible to make the Egg McMuffin and other popular breakfast items available throughout the day.

The company began spreading news of the all-day breakfast rollout on Twitter by tweeting the news at customers who had previously told them they wanted McDonald's to expand availability of its breakfast menu.

McDonald’s is badly in need of a boost as it tries to work its way out of two-year earnings slump amidst stiffening competition from fast food upstarts and changing American tastes.