THINGS TO DO

Wendy's Twitter account has given up all chill

Allison Carter
allison.carter@indystar.com
Wendy's: Square burgers, snarky tweets.

Speaking from experience, running a company's Twitter account isn't an easy task. People who tweet at you are frequently angry -- sometimes for good reason, sometimes because they're just spoiling for a fight. Every social media manager has dreams of tweeting back the sick burns they mutter to their coworkers.

Well, Wendy's went and did it.

The purveyor of square hamburgers has just decided to go all-in on its Twitter account.

Now, most of the stream is still filled with "Oh no! Please DM us with your phone number and we'll try to make it up to you." But when someone tried to besmirch Wendy's non-frozen beef, Wendy's went to work.

It started with an innocent marketing tweet.

A Twitter user took exception to this. We can't link you to the original tweet, because the user deactivated his or her account after being badly embarrassed by a corporate social media account. Thankfully, screenshots exist.

And they didn't even have to add "delete your account." The dude just up and did it.

Since then, Wendy's has been emboldened by their success.

And even summed up their prime job qualifications:

Keep on living the dream, Wendy's social media team.

Allison Carter is Facebook editor at IndyStar. Follow her on Twitter @AllisonLCarter