Angie's List pulls ads on 'O'Reilly Factor'

Just days after saying the company would not change its advertising with "The O'Reilly Factor," Indianapolis-based Angie's List has changed its position.

A company spokesperson told IndyStar Friday evening that the company would no longer be advertising on Bill O'Reilly's Fox News show, but declined to comment further.

A handful of advertisers, including Indianapolis-based Eli Lilly and Co., announced plans to pull their advertising from the program after The New York Times reported this past weekend that O'Reilly and Fox News' parent company, 21st Century Fox, had paid about $13 million in settlements to five women who accused the talk show host of sexual or verbal harassment from 2002 to 2016.

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21st Century Fox told the Times the host "denies the merits of the claims."

Angie's List released a statement Tuesday saying it had no plans to change its advertising with the program, and said the company trusts viewers to make their own choices.

"We do not have plans to change our ad buy," the company said in the statement. "The advertising strategy we have long used at Angie’s List is meant to reach as many people as possible with news that our service exists and is available to them. We place ads across a wide spectrum of venues intending to reach as many viewers/listeners/readers as possible without taking a position on the viewpoints of the venues themselves. Just as we trust members to make their own hiring decisions, we trust them to make their own media consumption decisions."

Hyundai, BMW, Mercedes-Benz, T. Rowe Price, Allstate, GlaxoSmithKline and Constant Contact all have chosen to pull their commercials, according to The Associated Press.

The company's Tuesday announcement drew ire from Angie's List users on Twitter, some saying they would cancel their subscriptions with the service.

IndyStar reporter Amy Bartner contributed to this story.

Call IndyStar reporter Holly Hays at (317) 444-6156. Follow her on Twitter: @hollyvhays.